Newsprint supply is tightening, and you are affected

Published 2:56 pm Saturday, April 14, 2018

The paper (newsprint) used to print The Valley Times-News you hold in your hands cost 10 percent more than it did just a few weeks ago – and is likely to cost as much as 40 percent more in coming months, newspaper industry experts predict.

In what sounds like a farfetched scenario, tightening American newsprint supplies could threaten newspapers’ ability to print at all, the same experts say.

Forces beyond the control of The Valley Times-News – and thousands of community newspapers like us across America – are to blame, but our response will be noticeable to you, our readers:

Email newsletter signup

Fewer pages. For the past several years, our smallest weekday edition has published on Tuesday with 10 pages. If newsprint prices continue to escalate, and availability of paper is harder to come by, page counts could be reduced, or worse case, publication days in print eliminated.

Higher subscription prices. For the past decade, we’ve charged low prices for home delivery of our newspaper. We may have to charge more.

Less non-local content. We will work harder than ever to provide news about Chambers and Troup counties that you cannot find elsewhere. As we further maximize local news content, state and national news and features from outside this community will be edited for length or be reduced to news briefs only.

More online news. Our news staff routinely produces more local news and photographs than will fit in our print edition. Increasingly, we will rely on our website, where we have unlimited space, to publish excess news.

Why is newsprint becoming more expensive and scarcer? Two reasons: one long in the making, the other recent.

Because of the struggles of big-city newspapers, newsprint consumption in America has decreased 75 percent over the past two decades. As demand dropped, many American newsprint mills closed or converted to making other paper products.

Newsprint mills in neighboring Canada filled supply gaps as domestic production capacity dwindled. The result was market equilibrium and stable newsprint prices for much of the past decade – until last summer, when a small, hedge fund-owned newsprint mill in faraway Washington State caused a market jolt that no one saw coming.

North Pacific Paper Co., or NORPAC, complained to the U.S. Department of Commerce and the International Trade Commission that Canadian producers were violating trade laws by receiving government loan assistance and harvesting trees on government land – advantages that allowed them to sell paper in the United States cheaper than American mills could. No other American paper manufacturers have complained.

Pending results of an investigation that is ongoing, preliminary duties against Canadian producers of 7 percent to 10 percent began in January, followed by an additional 22 percent in March. Major newsprint makers, most of whom have mills in both countries, have announced major price increases in response.

For the record, The Valley Times-News is printed almost entirely on paper made in Grenada, Mississippi. Community newspapers like ours represent a sliver of newspaper demand. Despite still-healthy print readership, we alone cannot create enough demand to stimulate the U.S. newsprint market and bring shuttered mills back to life. Yet our need for newsprint to fulfill our obligation to readers is as enduring as that of the Washington Post or New York Times.

How can you help? If you are so inclined, call Representative Mike Rogers or Senators Richard Shelby and Doug Jones and ask them to take a stand for community newspapers. You or I cannot express an opinion to the Department of Commerce or International Trade Commission, but senators and representatives can.

All print subscribers have access to the e-edition of our newspaper, which is available daily and can be read on a desktop computer, laptop, tablet or smartphone. It is a digital replica of our print edition, includes all stories, photos, and advertising. It is available several hours before the printed newspaper is delivered to your home. If you do not know how to access or have not, please call the Valley Times-News office for help.

In a worst case of newsprint becoming so scarce that we cannot print a newspaper, the e-edition is our backstop for uninterrupted publication of local news for the Greater Valley Area, Chambers County and Troup County. We are working hard with other community newspapers and industry partners to prevent that from happening, but we’ll be ready if it does.