Betts Overflow & More opens in Valley

Published 10:20 am Wednesday, December 27, 2023

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Valley’s newest business, Betts Overflow & More, opened last Thursday. The ribbon cutting took place in front of the new location at 359 A Fob James Drive in Valley.

According to the store’s owner, Jessica Betts, the store, “[focuses] on liquidated overstock, return items from all of your major retailers and we price significantly below.”

Inside customers can find anything from low-cost blenders to kids’ play sets. The motto of Betts Overflow is ‘Bringing Value to the Valley’.

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Before the ceremony speeches were given by Leonard Riley, mayor of Valley, Carrie Wood, the Director of the Greater Valley Area Chamber of Commerce (GVACC), and Jessica Betts, the store’s owner. 

Riley welcomed Betts to the city and discussed the successes of local businesses recently.

“We were always happy to have new businesses in the city,” Riley began. “You know the last 5 or 6 weeks, we’ve opened three or four more, and our sales tax has hit a record the last eight months we’ve taken in over $800,000 in business in the city and valley”

He offered the city’s assistance in anything the new store may need. Wood had a similar sentiment. Betts lauded the GVACC for help in opening the businesses.

Betts said, “[GVACC] helped with all the administrative tasks that you don’t really think about when you open a business.” She highlighted their help with the promotion of the store, and getting proper licensing and inspections. 

Betts is new to small business ownership. However, she has plenty of experience, having worked at Kia Motors for 14, ending as the head of sales and distribution for the corporation. When Kia moved their sales department overseas last December, Betts saw the opportunity for a change.

“I thought, I’m gonna take my severance and do something I’m passionate about,” Betts said.

She had been bargain-hunting for years, buying pallets of overstocked goods. However, her focus was narrowed to finding deals for her family and friends. Now, she works finding deals for the entirety of Valley.

Another reason for the step away from big business was her children. She has three kids, and her fiance has one. Betts said the store gives the family the opportunity to spend more time together.

Betts said her goal of the business is to offer a menu of services. She recently got her travel agent license and is planning to open a small agency in the back room of the store. 

Betts Overflow is also working to open an online storefront. They have applied and are waiting on the store to receive veteran-owned business status since Betts served in the Marines.